NIKE // CHICAGO

Nike and Jordan Brand unveiled a Chicago inspired “Unite” collection featuring exclusive footwear and apparel tied to the city’s basketball culture and creative community for NBA All-Star Weekend. The in store rollout incorporated digital tickers, light bars, and custom signage built on speed rail infrastructure, requiring coordinated efforts across rigging, AV, and fabrication teams over multiple overnight installs. The result was strong consumer engagement and notable sell through of limited edition items, reinforcing the brand’s cultural impact during a marquee sports week.