NIKE // NOLA

During Super Bowl LIX weekend in New Orleans, Nike transformed the historic Derbès Mansion into the Nike Super Bowl Athlete House, an immersive hub for athletes, agencies, and internal teams to connect and experience the brand’s latest innovations. The activation navigated the complexities of a historic venue while layering in modern branded environments, with precise orchestration of immersive design, lighting and AV to support athlete driven programming and storytelling. The result was strong engagement from premier talent and partners, amplifying Nike’s Super Bowl presence and reinforcing its athlete first ethos.