KITH X BMW // NYC

Kith and BMW transformed an empty Williamsburg venue into a branded showroom celebrating the history of the BMW M series and previewing the limited-edition BMW M4 Competition x Kith, alongside the exclusive Kith for BMW apparel and accessories collection. The activation required meticulous planning of layout design, branded environments, lighting, and guest flow to create a museum-like journey that balanced aesthetics of both brands. Attended by press, collaborators, and enthusiasts, the pop up was a success, with the limited-edition vehicles selling out on the first official release day.