MERCEDES-BENZ // AMENIA

At Troutbeck in Amenia, NY, Mercedes-Benz hosted an intimate brand experience showcasing its AMG performance lineup, engaging automotive media within a luxury Hudson Valley setting through scenic drives and curated discussions of select models, including AMG branded SUVs. Event production required thoughtful coordination of outdoor vehicle displays, guest flow across the estate’s historic spaces, and integrated lighting and AV to create a premium, immersive atmosphere. The experience strengthened brand affinity and delivered memorable, high-touch engagement with key audiences in a distinctive setting.