JASON WU // NYC

During New York Fashion Week at Cadillac House, Jason Wu’s GREYOUT takeover transformed the venue into an immersive branded experience celebrating his GREY lifestyle and fashion collection through custom-colored products, interactive installations, and special programming including fitness classes and talks. The space transformation required careful coordination of custom build outs and interactive elements to create a cohesive experiential environment beyond a traditional runway show. The event drew hundreds of visitors, expanded audience reach, and reinforced Wu’s creative vision during a high-visibility fashion week moment.